Having successfully completed my MSc in Digital Marketing from the University of the West of England, I have cultivated a strong specialization in SEO strategy and execution, seamlessly integrated with website design to develop search-optimized, user-friendly platforms. I am continually advancing my expertise in on-page SEO, off-page SEO, and technical SEO, while applying essential web design principles through tools such as WordPress, HTML/CSS, and basic JavaScript.

Through hands-on work on personal projects like shandigitalmarketing.com, I apply SEO best practices in real-time—conducting audits, optimizing architecture, and aligning both content and technical elements with search engine standards. I leverage industry-leading tools including Search Console, Ahrefs, SEMrush, Moz Pro, Screaming Frog, Rank Math, and Perfmatters to analyze site performance, resolve technical issues, and implement data-informed strategies that drive organic growth.

In parallel, I am expanding my capabilities in digital advertising, gaining practical knowledge in Google Ads, Meta Ads, and email campaign structures to deliver end-to-end marketing support. My long-term objective is to master the intersection of SEO, website development, and integrated digital marketing—creating innovative solutions that improve visibility, elevate user experience, and deliver measurable business outcomes.